Privacy Policy

Last updated: March 2026

Calm Skies is operated by Shook Studio Ltd ("we", "us", or "our").

This Privacy Policy explains how information is collected, used, and protected when you use:

  • the Calm Skies mobile application
  • the website calmskies.app

Calm Skies is designed to collect as little personal information as possible while helping improve the experience for people who experience fear of flying.

Calm Skies provides educational and wellbeing content related to fear of flying and is not a medical or psychological treatment service.

1. Information We Collect

We collect limited information to operate and improve Calm Skies.

Information you provide during onboarding

When you first use the app, you may be asked a small number of optional questions, such as:

  • your age range
  • which aspects of flying cause anxiety (for example turbulence, takeoff, landing, or feeling trapped)

These responses help us personalise the app experience and better understand how people experience fear of flying.

Your responses may be:

  • stored locally on your device to personalise your experience, and
  • included in anonymous analytics events used to improve Calm Skies.

We do not use this information to identify individual users.

Automatically collected information

When you use the Calm Skies app or website, some limited information may be collected automatically. This may include:

  • device type
  • operating system
  • app usage activity
  • pages or screens viewed
  • approximate location based on IP address
  • interaction events within the app

This information helps us understand how the app is used and improve its performance and features.

2. Analytics

We use analytics services to understand how Calm Skies is used and to improve the product.

Analytics may collect information such as:

  • app usage activity
  • device information
  • approximate location
  • onboarding responses related to fear-of-flying experiences
  • interaction events within the app

Analytics helps us:

  • improve app functionality
  • prioritise product improvements
  • understand which features are most helpful
  • improve the overall user experience

We use the following analytics providers:

  • Mixpanel
  • Vercel (for website analytics)

Analytics data is generally processed in aggregated or pseudonymous form and is not used to identify individual users.

These providers may process data according to their own privacy policies.

3. Payments

All purchases in the Calm Skies app are processed through Apple's in-app purchase system.

Payment processing is handled entirely by Apple.

We do not receive or store:

  • credit card information
  • billing addresses
  • payment details

Apple may process payment information according to its own privacy policies.

4. Data Storage

Calm Skies does not require user accounts.

Most information related to your use of the app — including onboarding responses and progress data — is stored locally on your device.

We do not maintain central databases containing identifiable personal user accounts.

Some anonymised usage data may be processed through third-party analytics providers as described above.

5. How We Use Information

We use limited information to:

  • personalise the Calm Skies experience
  • understand how users interact with the app
  • improve content and features
  • fix bugs and technical issues
  • analyse trends in how people experience fear of flying

We do not sell personal data to advertisers or third parties.

6. Data Sharing

We may share limited data with trusted third-party service providers that help operate the app and website.

These may include:

  • analytics providers
  • infrastructure and hosting providers
  • payment processors

We do not share personal data with advertising networks.

7. International Data Transfers

Some third-party services we use may process data outside the United Kingdom or European Economic Area.

Where this occurs, those providers rely on appropriate safeguards such as:

  • Standard Contractual Clauses
  • equivalent data protection mechanisms

8. Data Retention

Because Calm Skies does not require user accounts, most information is stored only on the user's device.

Analytics data collected by third-party providers may be retained according to their respective data retention policies.

9. Your Rights

Depending on your location, you may have rights under data protection laws, including:

  • the right to access personal data
  • the right to request deletion of personal data
  • the right to object to processing
  • the right to restrict processing

Because Calm Skies does not maintain identifiable user accounts, in many cases we may not be able to link analytics data to a specific individual.

If you have questions about your rights, you may contact us using the details below.

10. Children's Privacy

Calm Skies is intended for general audiences.

We do not knowingly collect personal information from children.

If you believe that personal information from a child has been provided to us, please contact us and we will investigate and take appropriate action.

11. Security

We take reasonable technical and organisational measures to protect information handled through our services.

However, no system can guarantee complete security.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

When updates are made, the revised policy will be published on the Calm Skies website and may also be made available within the app.

13. Contact

If you have questions about this Privacy Policy or how Calm Skies handles data, please contact:

support@calmskies.app